The Google Panda Update was kick started by Navneet Panda, the Google engineer responsible for bringing the newest Google algorithm for search engine optimization. So what did Google Panda Update do for Search Engine Optimization?
Basically, it is an algorithm that functions much like how humans would if they will judge an article’s relevancy and originality. This algorithm becomes favorable for those writing fresh articles and content for Search Engine Marketing companies.
Importance of SEO for Business
SEO is the organic or rather free means of promoting a website. Using backlinks as yes votes for a site, this clings the website to the better part of search result pages. The next time you want to get SEO services, you have to first have an answer to the question what is SEO. Finding the right SEO company should be a picky process especially now that the Panda Updates were made. They should be aware of the newest standards set from February 2011-June 2012.
12 Interesting SEO Marketing Updates Today
So what is the modern Google SEO now? A lot of these changes will cover for the site’s content. Here are 12 rules that you can keep your SEO tools sharp.
Duplicate content will also get the site penalized or even banned completely. It is advisable that the use of copyscape is observed to keep the quality of articles high. With these search engine optimization strategies, sites can now have the chance to get the top results.
Top results will need to meet a minimum keyword density. In fact, only 0.5% is allowed for them. Other than that, the content generated by copywriters should exceed 2400 words avoiding any SEO software that could have generated the content.
Keyword on Title is Preferred than on URL
Placing keywords on your URL will not anymore be as good as when you use it on your content’s title. This way, content is truly becoming relevant.
Unlike before that images really don’t count, now Google takes into consideration the placement and the sizes of the images. This way content is engaging to readers.
Reshuffled Search Result Pages
Since Google Panda is now changing the algorithm, SEO training of the past is no longer applicable. With this change, 12% of the contents seen before in the top results were scraped making web marketing atmosphere a lot different than ever before.
Though it is still needed in order to have backlinks, you just can’t overturn penalty for the lack of quality content. SEO marketing now should be geared towards hiring better writers in order to pass through the present algorithm.
As everyone knows, SEO tutorial years back may not include social media on their lessons. Now after the latest Panda updates, it is important that Facebook, Twitter and other users of Social Media share your content.
Fresh and Contents and Hot Topics
Search Engine Marketing now means that the copywriter should have a great number of ideas with updates that involve hot topics.
Review The Submission Sites
After Panda Update happened, the reputable sites turned out to be the target of the update. Therefore, review if the submission sites if they are still favored by Google. ArticleBase and EzineArticles turned out to be tagged as content farms despite the reality that they are not.
Frowned Upon Advertisements
Google is aware that some are overusing the internet to advertise products with poorly written content filled with keywords. Google will not allow this to show up on its search result pages.
Visual Presentation of Video
Google now rewards sites that make use of videos on their articles. This means that you may need to integrate YouTube videos on your content now in order for Google to look highly of the content’s quality.
Article Spinning Now A Thing Of the Past
Article spinning is now a thing of the past. SEO marketing companies used to hire a writer to write one article and spin the rest using a software. This frowned upon practice may not get your article ranked, thus changing the hiring attitudes of companies over their writers.
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