For small business owners, you have to be updated of the trends in social media marketing. From 600 million users on Facebook by the time 2012 came in, Facebook announced that they already reached the billion mark before months before 2013. With 50% of likes turning out as sales on some companies, having a social media strategy now becomes a must.
Social media is a great venue for you to promote your company. This could generate leads and even give you better sales. You can get your products to the different prospects without shelling out money that would jeopardize your company’s growth.
Though let’s admit the fact that it is a must that you get involved in social media, it is necessary to first assess and analyze your social media status. This way, you only implement ways that would improve your social marketing status and even be known worldwide.
Importance of Social Media Presence
Your social media presence will definitely make a big difference. Over the years, social media presence and sales have become related to each other. In terms of cost and results, the use of Facebook and other social media venues is practical.
The first step that you need to do is to know what the problem of your social media status is.
Do you have enough fans and followers? If you do not have fans and followers on your Facebook, you might want to let this volume grow first. There are many ways on how you could make this number grow but of course, you first need to know what the real score is.
If you want to increase the number of audience engaged on your social media site, you want to know if you are actually targeting the right market. Other than this, are you providing valuable content that could be shared? These things will bring reaction to your site via the social media networks.
If you will compare the cost of conventional advertising to social media marketing strategies, you will realize how the latter is actually expensive. With Facebook, Twitter, LinkedIN, Google+ and YouTube, you can increase interaction with your clientele and even be noticed by more people. Instead of spending millions of dollars, you can cut the cost and increase your reach.
If your social media campaign is not effectively bringing yields, then maybe there is something that you want to improve on. Whether it is your voice, addition of content, or a few tweaks on the appearance of the page, it all starts by analyzing your overall performance.
Watching Social Media Competition vs Watching Your Own Campaign
Though you will need to eventually watch out for your competition’s social media status, it is important that you first know your strengths and weaknesses. Once you have done this, you can develop a strategy that would spike the results of your social media campaign.
Assessing where you stand today is an important aspect of your social media campaign because from this is where you will make the changes and even hone your strengths.
For more information regarding ways on how to analyze the real score on your social media status, please see our Social Media Marketing Courses. Also, don’t forget to read on our upcoming email series all about social media. Be sure to catch our next post which will cover teaching you how to identify your social media marketing competition.